Get Familiar With Reclaim The Label’s Empowering Debut Clothing Collection
Lots of attitude.
Words by Amar Gera February 2, 2023

Images via Nicole Cooper / Video via Alex Millen / Soundtrack via Phil Gionfriddo //

The collection has already been worn by the likes of Mimi Elashiry, Amyl from Amyl and the Sniffers and more…

If you’re on the lookout for a homegrown, female-focused clothing label with a whole lot of heart and grit, look no further, as Hobart-based Reclaim The Label are making waves for their empowering pieces and daring message.

Helmed by former Lee Jeans head designer Ash Pierce, the collection is a love letter to the female spirit and form. Meshing striking silhouettes with vibrant colour ways, the drop somehow fuses the fire of punk rock with the delicacy of high fashion. The result? A total home run for female-focused fashion. It’s no surprise that it’s already been rocked by the likes of Mimi Elashiry and Amyl from Amyl and the Sniffs, and now, you can join the esteemed class of Reclaim alum.

Highlights include the Shine Dress, Bootleg Pant and Bustier, but in truth the collection as a whole is top tier, as evidenced by the official visualiser for it below.

Definitely an Aussie label worth getting behind. Be sure to check out some more pieces from the collection below and shop it here.

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