With Jeans For Genes Day coming Friday August 6th, JAG are digging deep to raise funds for kids facing birth defects and genetic diseases.

In the past 18 or so months, health and how society cares for people has been spotlighted around the world. As we continue to battle covid, it’s easy to forget that many families are staring down life-threatening illnesses on a day-to-day basis, which is why initiatives like Jeans For Genes are so important. This year legendary purveyors of denim JAG Jeans are going that extra mile to support the cause and the thousands of children with birth defects and incurable genetic diseases.

Firstly they’ve teamed up with two of our favourite Sydney artists, Jake Pedrana and Bianca Beers, who are each donating custom denim art pieces for auction. Money raised will be going to the charity, which means not only will you have the opportunity to hang some epic art on your wall, but you’ll also be helping out families in need – a win-win, right? Auction one (Jake) will run from 6pm July 29th until 9pm July 31st, and auction two (Bianca) will run from 6pm August 1st until August.

That’s not all, JAG are also taking donations via this link and Jeans For Genes and have vowed to double every donation made on August 6th, so your $10 donation will automatically go twice as far! Head here to follow JAG on Instagram and use the hashtag #JAGJeansForGenes when you’re donning your JAGs on the day!

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