Don’t know why they didn’t call this campaign Hilfiger2Hackney…

The Tommy x Aries collaboration is a play on modern prep fashion, incorporating Aries’ handcrafted and distressed techniques to reimagine classic Tommy Hilfiger designs. The collection includes 35 pieces of menswear, womenswear, and footwear, all inspired by TOMMY JEANS’ archives and updated with a distinct Aries luxury streetwear vibe.

In line with Tommy Hilfiger’s sustainability vision to Waste Nothing and Welcome All, a selection of pieces within the collection are part of the Tommy x Aries: Remade line, which features one-of-a-kind items crafted by Aries from post-consumer waste and surplus materials. The campaign approach places emphasis on the design and construction of individual styles, utilising patches, tape bands, and artwork to create a real and raw aesthetic with a disruptive edge.

The Tommy x Aries collection will be available at select Tommy Jeans stores and wholesalers, on tommy.com, and at the Aries store in London starting from March 31, 2023.