Everyone knows about IKEA’s meatballs… 

A bizarre outlier in their largely homewares product line and once falsely rumoured to be made of horse meat, the Swedish balls have long been the well-deserved reward for flat pack enthusiasts who somehow escaped the superstore’s never-ending aisles.

But in a move that has taken people’s love for the much-mythologised balls to new (and downright stinky) levels, IKEA recently announced a limited edition run of its very own meatball-scented candles. Yep, you read that right, the Swedish retailer is offering its US customers a literal candlelit dinner.

The HUVUDROLL Candle was launched in celebration of the 10th anniversary of IKEA’s US loyalty program, and will be gifted to a handful of (un)lucky shoppers alongside other products which “bring together the sensory experiences of visiting an IKEA store.” 

If that’s the case, customers can expect the glorious scents of a backend foodcourt, with a general whiff of long checkout queues and how the fuck am I going to build this? Entry into the competition will run until August 22, with winners also receiving a box full of other “surprise” items. Our guess? A perfume made from the sweat of someone trying to pronounce IKEA’s cushion line.

The meaty stinkbomb is just one of many sensory-overload products released in recent weeks. Just last month, AXE dropped a body spray which claimed to “smell like cryptocurrency” (huh?), and ice cream company Van Leeuwen assaulted our taste buds with a mac and cheese collaboration with Kraft.