The legendary family-operated business continue to connect design and fashion with coffee.

Over the past decade not only have we seen Vittoria Coffee in our homes, providing us with that daily brew that makes getting out of bed a thousand times more pleasurable, we’ve also seen the brand enter the fashion world.

Whether it’s backstage at Fashion Week shows, in the hands of models, or even through their own brilliantly designed content, the brand has become synonymous with cutting-edge trends and recognisable faces of the Australian fashion industry.

Now they’re marking 10 years in the game with anew creative collaboration that sees them join forces with seven top Australian designers, including Blanca, Erik Yvon, Verner, Macgraw, Red Ridge, Emma Elizabeth, and Leo Lin. The collection, featuring both ceramic and takeaway cups, seamlessly merges the realms of coffee and fashion, set to delight both coffee lovers and fashion aficionados.

“Our fashion designer takeover of our iconic gold cups has become an annual tradition in Australia, now in its tenth year,” Rolando Schirato, Managing Director of Vittoria Food & Beverage says. “As an Australian family business, we’re delighted to be in a position to support local designers and bring their prints to millions of people across the country.”

Peep our shoot with Melbourne designer Erik Yvon below and head here to view the other collections and everything else Vittoria: