Sugar Mountain will see the likes of Julio Bashmore, Hot Chip, Courtney Barnett and more take over the Victorian College of the Arts on January 23 – but music is just one element of the festival which also embraces art and fashion with equal respect. Part of this will see Wrangler bring their Denim Exchange to Sugar Mountain.

Basically, this is how it works: Bring a wearable piece of denim to the Denim Exchange, which will then be donated to the Salvation Army. In return, you’ll be getting a brand new item from Wrangler’s new range. How good is that? Update your wardrobe and help a good case at the same damn time.

For those keen to get in on the action before the festival, General Pants are also getting involved. Head to any GP store from now until the festival and exchange your own denim for 20% off brand new Wrangler items. Boom!

Tickets are on final release, wear your best denim and grab yours right here:

https://www.youtube.com/watch?v=BnigNbYVQJE