Snoop Dogg, Seth Rogan and Arnold Schwarzenegger lead the pack of celebrity guest spots…
While the contest between the Cincinnati Bengals and the Los Angeles Rams might be the main event of this year’s Super Bowl, it’s always been the commercials that cause the most buzz. Over the years, the internationally-watched football playoff has treated us to a variety of iconic, celebrity starring adverts, to the point where securing a tv spot at the game now reportedly costs companies a whopping $6.5 million for 30 seconds.
This year, a host of corporations took up NBC’s offer, featuring some of the world’s biggest stars in promotion for some of its biggest companies. Without further ado, here’s a list of the best Super Bowl commercials for 2022.
Flamin’ Hot, Doritos.
Tortilla chip company Doritos added to its portfolio as one of the Super Bowl’s longest-running and most frequent advertisers, with a spot featuring Megan Thee Stallion and Charlie Puth. After dropping a bag of flamin’ hot flavoured chips in the jungle, an explorer is surprised to find her snacks devoured by a host of wild animals, who promptly bust out a rendition of Salt-N-Pepa’s ‘Push It.’
https://www.youtube.com/watch?v=YCLPiIAKqZY
Sally’s Seashells, Squarespace.
Marking the Euphoria actress’ Super Bowl debut, Zendaya stars as Sally from the alliterative nursery rhyme about selling seashells. When her beachside business needs a boost, Sally enlists Squarespace to promote her various seashell products, with crustaceans and a whole lot of S-words abound.
https://www.youtube.com/watch?v=oDBxO2EzwyI
Uber Don’t Eats, Uber Eats.
A stack of confused celebrities chow down inedible products to promote Uber Eats’ expansion toward non-food deliveries. Leave it to the Super Bowl to roll footage of Gwenyth Paltrow biting her own vagina-scented candle.
https://www.youtube.com/watch?v=Ri-rXPw5Cnk
What’s Gotten Into Lindsay? Planet Fitness.
In a Super Bowl ad similar to that of Kim Kardashian’s, this Planet Fitness ad pokes fun at Lindsay Lohan’s headline-grabbing life, with references to the star’s previous DUI’s and a William Shatner narration.
https://www.youtube.com/watch?v=SnoVFlMMdK8
Golden Memories, Lay’s Chips.
The Paul Rudd and Seth Rogan bromance is alive and well. Lay’s enlist the comedy duo as they recall some of their most treasured memories (abduction and near-death experiences included), as underscored by their love of the American chip.
https://www.youtube.com/watch?v=0KjatG0hqwE
Mind Reader, Amazon and Alexa
Real-life couple Scarlett Johansson and Colin Jost star as a husband and wife whose voice assistant gets a little too involved in their marital affairs. Amazon and Alexa play on the fears that our computers are listening to us, with hilarious results.
https://www.youtube.com/watch?v=d0UEAr8I9G8
Something Electric Is Brewing, BMW
BMW enlists the Greek God of the sky Zeus (played by Arnold Schwartzneger) to promote what appears to be a new electric car model. Despite being internationally known, a barista still butchers his name.
https://www.youtube.com/watch?v=pxXrtoZh6_k
Pass It, BIC
Hollywood’s most unlikely pairing Martha Stewart and Snoop Dogg allude to their joint (ha!) marijuana obsession to promote lighter company BIC. While the couple use the product to light candles and fondue, it’s clear what they’ll really be using it for once the cameras stop rolling.
https://www.youtube.com/watch?v=y8jAtLBF_Lk
Stuck In, Pringles
This commercial takes the hand-stuck-in-Pringles-can ordeal to the extreme, following one man’s years-long inability to rid himself of the narrow tube, which remains attached to his hand through his wedding, the birth of his child and eventual death.
https://www.youtube.com/watch?v=aP2up9N6H-g
Dr. EV-il, General Motors
Mike Myers makes his return as Dr. Evil, vowing to save the world by using GM’s electric vehicles, only to then announce plans of world domination. The slapstick humour and a few of the cast of Austin Powers also appear.
