With a long history and roots to the sport of Boxing Schlitz Brewing attempted to bring back that bygone era at the Hollywood Athletic Club in Los Angeles. Rewind to the 1920’s a swing band, a barbershop quartet, 20th century style bartenders, postcards fresh off a letterpress and cigars being rolled by hand and of course boxing.
The bout took place on November 20th and the below clip has just recently been released. Watch amateur welterweight Jermaine Powell prep for his time-travelling bout at the legendary Hollywood Athletic Club.
https://www.youtube.com/watch?v=ua9QzLOzEgU&list=PLL0ooGQ0asg6LuieCbZENcevVR44kfgql