Hipster Boxing
Time fighting.
Sport
December 7, 2014

For centuries people used their bareknuckles to resolve disputes before someone thought of organizing such fights as entertainment.Today, boxing is a multi-million dollar sport and boasts the Forbes richest athlete in the world…Floyd Mayweather Jr who in 2014 KO’d 2013 winner Tiger Woods by amassing $US105 million in net revenue.

With a long history and roots to the sport of Boxing Schlitz Brewing attempted to bring back that bygone era at the Hollywood Athletic Club in Los Angeles. Rewind to the 1920’s a swing band, a barbershop quartet, 20th century style bartenders, postcards fresh off a letterpress and cigars being rolled by hand and of course boxing.

The bout took place on November 20th and the below clip has just recently been released. Watch amateur welterweight Jermaine Powell prep for his time-travelling bout at the legendary Hollywood Athletic Club.

https://www.youtube.com/watch?v=ua9QzLOzEgU&list=PLL0ooGQ0asg6LuieCbZENcevVR44kfgql

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