July 13, 2016

It seems like fashion trends are rising to prominence and simmering down to discount bins faster than ever in 2016, with the hype machine working overtime to keep up with the latest Tumblr sensations and Insta-friendly street styles.

It’s not an easy job to profile the tumultuous worlds of fashion and streetwear, but Lester Jones has made a name for himself by looking beyond what people merely wear, and instead looking at the human story of the person whose look, style or skill makes them stand out. Originally from London, Lester’s career started out in the television industry, but his eye for both story and imagery has seen him evolve a name into a photographer and director.

In Lester’s eight years of living in Sydney he’s worked with the likes of Nike, Adidas and Sony, and regularly contributes to the likes of the world’s biggest tastemaker influencers like Highsnobiety and Hypebeast. On top of this, his I Dig Your Sole Man project has made a name for itself by regularly going in-depth to explore street culture stories around the world, capturing his subjects with an effortlessly clean approach that ensures timelessness.

We already featured his shoot with local blogger sensation Rachel Tee Tyler last month, and here she stars alongside some other impeccably-dressed talents. See Lester’s picks below, while you can see his full stories over at IDYSM and also on Instagram: