All proceeds will be going to charity…

Hot off his recent appearance on The Tonight Show Starring Jimmy Fallon last week, NFT lord Beeple has added pop singer Madonna to his small list of collaborators. Titled Mother of Creation, the NFT is made up of three videos that depict a digital avatar of the ‘Material Girl’ singer giving birth to technology, flora and fauna in a range of settings, ranging from a hospital bed to a forest floor. Bringing each video together is a narration of the singer reciting original poetry as well as that by acclaimed poet Rumi.

It’s without a doubt a very unexpected collab between the pair, with Madonna’s only foray into the digital artwork space consisting of a Bored Ape purchase earlier this year and Beeple himself confessing, ““I don’t do many collaborations. This is probably the only one I will do for a very long time.” However, its all for a good cause, with all proceeds being donated to three women and children-focused non-profits.

Since the beginning of time……..👀🌎🤰🫃 Leaning into a new virtual world with @beeple

Check back here on Wednesday May 11 at 3pm PST / 6pm EST for the nativity. NFTs dropping on @superrare.

All proceeds to benefit these organizations: @NationalBailOut @vday @voices_org_ua pic.twitter.com/ab2RkP47kv

— Madonna (@Madonna) May 9, 2022

Here’s hoping it’s not the last time we see Madonna venture into the NFT space or Beeple collaborating. Mother of Creation is set to hit the virtual auction block this Friday. Check out the official announcement of the project above along with some images of the NFT below.